Ever wondered what “experiential” was in French? Check out our glossary of marketing and advertising terms in French and English with examples of recent campaigns.
Accélerateur
Accroche
Hook
A short phrase, description or slogan that grabs the audience’s attention.
Affichage
Outdoor advertising
Also known as OOH (Out-of-home)
Affichage augmenté
Affichage connecté
Interactive advertising
Targeted ads based on interaction with the surrounding environment.
Animation commerciale
POS activity
Promotional activity usually at the point of sale to drive sales during peak periods.
Activation de marque
Asilage
Piggyback mailing
Also known as ``asile colis`` in French. Sending promotional materials and/or products in the same package as other products in order to recruit new customers.
Adaptation publicitaire
Cultural adaptation
Adapting advertising campaigns to suit the local culture.
Consommacteur
Active/Conscious Consumer
Someone who engages with brands and often makes ethical choices, like sustainable fashion.
Campagnes de notoriété
Awareness campaigns
Like the recent #LabelAction campaign for LABEL EMMAÜS, which featured French celebrities who put items up for sale to promote the online marketplace.
Ciblage
Targeting
Creating campaigns for a specific audience according to age group, behaviour, location, etc.
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