Based in Hong Kong, BridgeLink provides multilingual copywriting services for international brands. Katie has been working with the agency as an English copywriter since 2016.

South Korea has revolutionised the beauty industry with countless innovations, from BB cream to cushion technology.

It’s no surprise that brands all over the world have jumped on the trend. Not least Asia’s biggest chain of health and beauty stores, which has created its own skin care line inspired by Korean beauty.

English-speaking markets in Asia

The international retailer asked BridgeLink to find a copywriter for English-speaking markets in Asia, including Hong Kong, Malaysia and Singapore. Based in Hong Kong, the agency provides multilingual copywriting services and works with a network of writers all over the world.

Why they chose us

With a strong background in writing and translating copy for cosmetics, Katie was the perfect fit. Since 2016, she has written copy for the retailer’s Korean skin care line as well as bath and body ranges, hair care products and nutraceuticals.

Katie works on a variety of briefs, from writing straplines, brand stories, product descriptions and press releases to brainstorming names and concepts for new ranges. She has also revised existing copy to ensure it has the right tone of voice.

A successful partnership

The client gets product copy written by a native English-speaker that conveys the unique concept of each range. This helps them take advantage of the latest trends, like Korean beauty, and reach international markets fast.

Katie is now the leading copywriter on this account. She has also helped to develop brand names for other markets in Asia and the Middle East.