A is for “affichage”

Accélerateur

Incentive

Rewards-based marketing.

Accroche

Hook

A short phrase, description or slogan that grabs the audience’s attention.

Affichage

Outdoor advertising

Also known as OOH (Out-of-home)

Affichage augmenté

Augmented reality advertising

Using augmented reality to immerse the audience.

Affichage connecté

Interactive advertising

Targeted ads based on interaction with the surrounding environment.

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