Marketing A to Z

Ever wondered what “experiential” was in French? Check out our glossary for a list of marketing and advertising terms in French and English with examples of recent campaigns.

Accélerateur

Incentive

Rewards-based marketing.

Accroche

Hook

A short phrase, description or slogan that grabs the audience’s attention.

Affichage

Outdoor advertising

Also known as OOH (Out-of-home)

Affichage augmenté

Augmented reality advertising

Using augmented reality to immerse the audience.

Affichage connecté

Interactive advertising

Targeted ads based on interaction with the surrounding environment.

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