Articles & Resources
From the latest innovations in AI and automated translation tools to helpful tips on how to improve your content, here are some useful resources for your brand. You can also browse our free glossaries with terms every marketer should know.
Glossary of marketing terms from A-Z
Ever wondered what a “product drip” was? Or why they don’t just call it a tagline in the UK, France, Germany or Italy? Take a look at our glossary and discover a list of marketing terms that every global brand should have on their radar with examples of recent campaigns. A Acquisition Attracting…
Greenwashing: How to avoid it for sustainable brands
Standing out in a crowded market From high street retailers to luxury labels, it feels like every brand is championing sustainability. So if you’re a fashion or beauty brand with strong green credentials, how do you avoid greenwashing and drowning in a sea of meaningless claims? Cracking down on false claims Last year,…
Machine Translation: When to use it (and when not to)
Neural networks and deep learning have changed the face of the translation industry. Businesses all over the world have harnessed the power of AI with machine translation tools that help cut costs and translate large volumes of text faster than ever before.