Articles & Resources

From the latest innovations in AI and automated translation tools to helpful tips on how to improve your content, here are some useful resources for your brand. You can also browse our free glossaries with terms every marketer should know.

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  • How to write for international markets

    How to write for international markets

    Creating a global ad campaign for your brand? Or maybe you need to translate your copy for non-English speaking markets? Here are some things to think about when creating your content to make sure nothing gets lost in translation.

  • An A-Z of marketing terms every global brand should know

    Glossary of marketing terms from A-Z

    Ever wondered what a “product drip” was? Or why they don’t just call it a tagline in the UK, France, Germany or Italy? Take a look at our glossary and discover a list of marketing terms that every global brand should have on their radar with examples of recent campaigns.

  • How to avoid greenwashing for sustainable fashion and beauty brands

    Greenwashing: How to avoid it for sustainable brands

    From high street retailers to luxury labels, it feels like every brand is championing sustainability. So if you’re a fashion or beauty brand with strong green credentials, how do you avoid greenwashing and drowning in a sea of meaningless claims?

  • Working as a freelancer, remote work, writing, translating

    The challenges of working as a freelancer writer

    It’s tough working as a freelance writer or translator because there is often no one there to tell you how you’re doing. Without the structure of working in-house, you don’t have a manager or colleagues to bounce ideas off or ask for constructive feedback.

  • Machine Translation: When to use it (and when not to)

    Neural networks and deep learning have changed the face of the translation industry. Businesses all over the world have harnessed the power of AI with machine translation tools that help cut costs and translate large volumes of text faster than ever before.