Articles & tips

From tips on how to improve your content to the latest innovations in AI to help you streamline your translation and localisation workflows, here is our complete guide to building a global presence for your brand.

You can also check useful resources, including free multilingual glossaries with terms every marketer should know. New glossaries on sustainability, clean beauty and more coming soon.

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  • Top 10 beauty podcasts in French and English

    Top podcasts on fashion, beauty, and sustainability

    See what we’ve been listening to recently in French, Greek, and English. From the latest fashion news to interviews with founders of natural beauty brands and discussions on sustainability in the Mediterranean, these podcasts will inspire you and keep you up to date.

  • How to write for international markets

    How to write for international markets

    Creating a global ad campaign for your brand? Or maybe you need to translate your copy for non-English speaking markets? Here are some things to think about when creating your content to make sure nothing gets lost in translation.

  • An A-Z of marketing terms every global brand should know

    Glossary of marketing terms from A-Z

    Ever wondered what a “product drip” was? Or why they don’t just call it a tagline in the UK, France, Germany or Italy? Take a look at our glossary and discover a list of marketing terms that every global brand should have on their radar with examples of recent campaigns.

  • Remote work in cafe, laptop and blogger, woman with a coffee, working on content research for blog. Young, creative writer and freelance work, social network and internet search for ideas

    The challenges of working as a freelance writer or translator

    It’s tough working as a freelance writer or translator because there is often no one there to tell you how you’re doing. Without the structure of working in-house, you don’t have a manager or colleagues to bounce ideas off or ask for constructive feedback.

  • How to avoid greenwashing for sustainable fashion and beauty brands

    Greenwashing: How to avoid it for sustainable brands

    From high street retailers to luxury labels, it feels like every brand is championing sustainability. So if you’re a fashion or beauty brand with strong green credentials, how do you avoid greenwashing and drowning in a sea of meaningless claims?

  • Machine Translation: When to use it (and when not to)

    Neural networks and deep learning have changed the face of the translation industry. Businesses all over the world have harnessed the power of AI with machine translation tools that help cut costs and translate large volumes of text faster than ever before.