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  • Top 10 beauty podcasts in French and English

    Top podcasts on fashion, beauty, and sustainability

    See what we’ve been listening to recently in French, Greek, and English. From the latest fashion news to interviews with founders of natural beauty brands and discussions on sustainability in the Mediterranean, these podcasts will inspire you and keep you up to date.

  • How to write for international markets

    How to write for international markets

    Creating a global ad campaign for your brand? Or maybe you need to translate your copy for non-English speaking markets? Here are some things to think about when creating your content to make sure nothing gets lost in translation.

  • An A-Z of marketing terms every global brand should know

    Glossary of marketing terms from A-Z

    Ever wondered what a “product drip” was? Or why they don’t just call it a tagline in the UK, France, Germany or Italy? Take a look at our glossary and discover a list of marketing terms that every global brand should have on their radar with examples of recent campaigns.

  • How to avoid greenwashing for sustainable fashion and beauty brands

    Greenwashing: How to avoid it for sustainable brands

    From high street retailers to luxury labels, it feels like every brand is championing sustainability. So if you’re a fashion or beauty brand with strong green credentials, how do you avoid greenwashing and drowning in a sea of meaningless claims?