Greenwashing: How to avoid it for sustainable brands
Standing out in a crowded market From high street retailers to luxury labels, it feels like every brand is championing sustainability. So if you’re a fashion or beauty brand with strong green credentials, how do you avoid greenwashing and drowning in a sea of meaningless claims? Cracking down on false claims Last year,…
Machine Translation: When to use it (and when not to)
Neural networks and deep learning have changed the face of the translation industry. Businesses all over the world have harnessed the power of AI with machine translation tools that help cut costs and translate large volumes of text faster than ever before.