Category / Advertising / Brands / Translation

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  • Greenwashing: How to avoid it and stand out in a crowded market

    From high street retailers to luxury labels, it feels like every brand is championing sustainability. So if you’re a fashion or beauty brand with strong green credentials, how do you avoid drowning in a sea of meaningless claims? Cracking down on false claims   Last year, a report by the Changing Markets Foundation showed that…

  • Man vs Machine: When to use Machine Translation (and when not to!)

    Translation technologies have changed the face of the translation industry. Businesses all over the world have harnessed the potential of AI-based machine translation to help cut costs and translate large volumes of text faster than ever before. But when it comes to certain types of translation, MT could still let you down. Here’s a complete…