Category / Advertising / Brands / Localisation
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![How to write for international markets]()
How to write for international markets
Creating a global ad campaign for your brand? Or maybe you need to translate your copy for non-English speaking markets? Here are some things to think about when creating your content to make sure nothing gets lost in translation. Rule #1 Don’t max out the character limit Character limits. There’s no escaping them…
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![An A-Z of marketing terms every global brand should know]()
Glossary of marketing terms from A-Z
Ever wondered what a “product drip” was? Or why they don’t just call it a tagline in the UK, France, Germany or Italy? Take a look at our glossary and discover a list of marketing terms that every global brand should have on their radar with examples of recent campaigns. A Acquisition Attracting…
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![How to avoid greenwashing for sustainable fashion and beauty brands]()
Greenwashing: How to avoid it for sustainable brands
Standing out in a crowded market From high street retailers to luxury labels, it feels like every brand is championing sustainability. So if you’re a fashion or beauty brand with strong green credentials, how do you avoid greenwashing and drowning in a sea of meaningless claims? Cracking down on false claims Last year,…
